John Eales, former Australian rugby union captain was probably the only second row forward who also kicked goals. His range of skills was phenomenal and he was nicknamed Nobody, because “Nobody’s perfect”. In WealthBeing we recognise that almost no-one has all the skills required to run a business successfully – that even the individuals such as Sir Richard Branson have great partnerships – and so we advocate engaging a business partner or a mentor as one of the critical initial steps. Taking on a business partner is a big commitment and the downside can be significant, so it’s best to start with a loose relationship (and a fair way of ending it) for a year or so.
As you may recall, I went to the Hay Festival earlier this year. One of the more popular speakers was Evan Davis –TV is quite a good marketing tool! And appearing at the weekend coincides with the greater turnout – it’s not just effort but organisation that boosts sales.
His book is titled Post-Truth: Why We Have Reached Peak Bullshit and What We Can Do about It. He said that he had started thinking of a book about bullshit a couple of years ago but the pressure to write it became unstoppable with the rise of Trump. His thesis is that low-level dishonesty is rife – exaggeration, selective use of facts, economy with the truth, and careful drafting is apparently so effective that it has become the communications strategy of our times.
I’ve known Bob Apollo for a while. He’s an expert in improving sales as this blog demonstrates. In essence he is saying that you need to be realistic, listen to what the potential buyer is really saying and make sure that they understand the costs of alternatives, including the cost of doing nothing.
As WealthBeing says, business is easy until you put numbers to it: anyone can make and sell something, the hard bit is making sure that sales values exceed costs. And when you’re starting out the common assumption is that costs will be high, and precede income, so at some stage it’s easy to just keep spending and hope that enough income will come in later.