How to help

How to help

As WealthBeing says, it’s inevitable that things will go wrong with your product or service. But that’s not a problem in growing a business, so long as you deal with it well.

Software is less “buggy” than it was. But nowadays everything tries to connect with everything else and this is where a lot of issues arise. Helpdesks are essential as are FAQs and checklists but these are just tools and the more skilfully that they are wielded the better the result. Done well, support can be not just a problem solver but positively enhance the reputation of the business and so build its brand. I think that the key word to convey to the team is Listen”.

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How to sell effectively – “wave”

How to sell effectively – “wave”

As you may recall, I went to the Hay Festival earlier this year. One of the more popular speakers was Evan Davis –TV is quite a good marketing tool! And appearing at the weekend coincides with the greater turnout – it’s not just effort but organisation that boosts sales.

His book is titled Post-Truth: Why We Have Reached Peak Bullshit and What We Can Do about It. He said that he had started thinking of a book about bullshit a couple of years ago but the pressure to write it became unstoppable with the rise of Trump. His thesis is that low-level dishonesty is rife – exaggeration, selective use of facts, economy with the truth, and careful drafting is apparently so effective that it has become the communications strategy of our times.

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