I’ve known Bob Apollo for a while. He’s an expert in improving sales as this blog demonstrates. In essence he is saying that you need to be realistic, listen to what the potential buyer is really saying and make sure that they understand the costs of alternatives, including the cost of doing nothing.
Last month I was on a panel of investors hosted by Rockstars mentoring at the Great British Business Show in Olympia. The best presentation that I saw was for a product called C-lash because it applied the principles of WealthBeing perfectly. Its founder, Codilla Gapare, had had chemotherapy and, amongst other things, had lost her eyelashes. She discovered that there was no existing solution to this problem so she created one – eyelashes that can be glued on to eyelids – unlike normal false eyelashes which are attached to natural lashes.